In 2002, after spending 25+ years with a leading manufacturer of athletic socks, I believed that there was an opportunity to create a better performance sock that took advantage of the latest breakthroughs in sock technology. As a runner and someone passionate about being active, I wanted to design a great sock that would enhance the performance of runners and other athletes. My son Joe, who was 15 at the time, came up with the Feetures! name during a brainstorming session around the dinner table, and thus a brand was launched.

Today my sons John and Joe are actively involved in the business, and together we continue to harness new technology with the goal of producing the best performance socks in the world.

Our Production Philosophy
From the beginning, we established a global supply chain
in order to secure the finest materials and manufacturing

available from around the globe. Our socks are designed and developed in Conover, NC—then we work with partners all over the globe to produce products of the highest quality. Our partnership and our personal involvement with our factories helps assure that the impact of what we do with respect to the environment and people is in line with our core values.

Our Values
Despite our company’s global reach, we maintain a level of personalized service that only a family-run company can offer. We run our business based on a set of core values that are non-negotiable. Those are Quality, Accountability, Simplicity, Adaptability, Sustainability and Innovation. We treat people the way we expect to be treated.

So you can see, Feetures! is a family company with a global reach and with the goal of being the best in the world at what we do.