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Customers often ask, "Who designs your socks?" In effect, the answer is, "You do." At stores, online and at running events, we are continually receiving input from customers about what they look for in a superior performance sock. We regularly travel the country visiting with store associates and consumers who share their likes, dislikes and visions for the ultimate performance sock.
Back in Conover, N.C., we take this input, along with some ideas of our own, into our newest designs, as we continually seek to improve our socks' appearance and performance. To that end, we work
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to keep abreast of the latest cutting-edge technology and advances in materials to make certain we continue to provide the world's best performance socks.
Eventually, prototypes are created of the most promising designs. Then, the prototypes are rigorously tested and "fine-tuned" before being taken to market. But the real test is how they fit, feel and perform every time you slip on a pair of Feetures! socks. That is why we always welcome your input and feedback. After all, you are the most important member of our design team.
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